SingHaiyi Land Ltd focuses on property-related businesses with particular emphasis on public housing and niche private residential segments in Singapore.
The Group has outlined a five-pronged business strategy that concentrates on:
SingHaiyi's firm belief in the growth potential of Singapore's property sector is underpinned by the country's economic progress, rising affluence, sound government policies and increasing demand for housing from all segments of population.
To differentiate itself from well-established property market leaders, SingHaiyi has outlined an "investment banking" approach to property development and re-development in Singapore. It seeks to unlock and enhance shareholder value by leveraging on its senior management's background in the capital markets. It intends to apply the skills in risk management, finance and syndication to build up a network of financial and strategic partners to fund, develop, marketing and manage properties.